01
Demand with a name attached
Direct relationships with 1,000+ advertisers, so most of what fills your inventory comes from budgets we buy ourselves — not resold through three intermediaries who each took a margin.
Precision at every
impression
Reticle sits between the people who own attention and the people who buy it — and takes as little out of the middle as an exchange honestly can.
1,000+
Direct advertisers
90%+
Demand bought in-house
100+
Markets served
For publishers
Earn more from the inventory you already have.
Most of what a publisher loses is lost in the chain — every hop between the impression and the budget takes a cut. We keep the chain short.
02
Integrate how you already work
SDK, RTB endpoint, Prebid adapter, Google Ad Manager line items, or server-to-server. We fit your stack rather than asking you to rebuild around ours.
03
A team that answers
Named partner managers who know your account, not a ticket queue. When fill drops on a Sunday, someone who can actually change something is reading the message.
04
Creative that survives review
Every creative clears automated screening and human review before it serves, with third-party verification on top. What lands on your property is something you would defend.
Inventory formats
Every placement your product has room for.
Seven supported formats, each with its own floor logic and creative spec. Mix them — they are not mutually exclusive.
01
Banner
Anchored or inline. The lowest-friction way to turn existing layout into revenue.
02
Interstitial
Full-screen at a natural break. High impact, and easy to over-serve — we cap it.
03
Rewarded video
The user opts in and gets something back. Consistently the best-performing format we run.
04
Native
Inherits your feed's typography and spacing. Labelled as an ad, always.
05
App open
Monetises the cold-start moment while your app is still warming up.
06
Splash
Edge-to-edge, time-boxed, skippable. Premium placement for brand budgets.
07
Playable
The user tries the product before installing. Fewer installs, better ones.
Tailored solutions
Your vertical is not a generic case.
A news reader, a hyper-casual game and a utility app share almost nothing — not session length, not tolerance for interruption, not what a good CPM even looks like. We set floors, formats and pacing per vertical rather than handing everyone the same defaults.
For advertisers
Buy the users who convert, not the ones who load.
Our bidder scores every request against your objective before it commits budget — device, context, placement quality and historical outcome for users who look like this one. It re-weights on outcomes you report back, so the model tracks your funnel rather than our impression count.
You keep the controls: bid caps, frequency, geo, placement allow-lists, and the raw log-level data to check our work.
Buying models
CPM · CPC · CPI · CPA
Targeting
Geo · device · context · retarget
Reporting
Log-level, hourly
Supply quality
Inventory worth bidding on.
We buy from direct publishers, device makers and the major exchanges — then throw a lot of it away. Requests are screened for invalid traffic, spoofed bundles and misdeclared placements before they ever reach your bidder, with independent anti-fraud vendors auditing the result.
The inventory we pass on is inventory we would be willing to buy ourselves.
Creative studio
Ads people will actually sit through.
Generation gets you volume. Judgement gets you the one that works. We use both, in that order.
01 / Generate
Static, animated, video and playable variants built from one brief — enough versions to actually test, produced in hours rather than weeks.
02 / Localise
Our translators rewrite rather than convert. A slogan that works in Jakarta is rarely the same sentence that worked in São Paulo, and machine translation cannot tell the difference.
03 / Verify
Everything routes through independent creative-monitoring platforms before it serves. Brand safety is not a checkbox we tick on our own say-so.
Contact
Connect with our sales team.
Tell us what you are working with and we will route you to whoever is genuinely useful — usually within one business day.
Email
support@reticle.info